What we do: Communication Design
Communication is the single most predictive indicator of organizations
that are resilient and successful, and those that aren’t.
It defines identity.
It clarifies purpose and rallies people around it.
It recognizes and illuminates truth, the only option for a sustainably healthy organization.
It creates alignment, effectiveness and efficiency.
It is the voice that distinguishes one business from all others.
It creates and sustains human relationships, without which there is no business at all.
It provides individuals the understanding they need to contribute fully.
It explains and maintains the connection between things.
It transforms a moribund business model into a living system.
It is both the invisible system of beliefs and messages that form our world views, and the individual expressions and behaviors that reflect them.
We design communication – as a system first, and then as an integrated, efficient program of messages and experiences that engage, inspire and entertain critical audiences.
We work with Fortune 100 companies, entrepreneurs, foundations, ngos, academic institutions and communities. Our work takes the form of communication system design, identity design, consumer and employee engagement programs, new product launches, communication and innovation strategies, social innovation initiatives, brand strategies and media strategies.
How to know when you need us
- You need to create a future that is far more sustainable than your current state.
- You’re experiencing a decreasing ROI on your marketing.
- You were once the leader in your industry, but competition is coming out of the woodwork.
- You are at a loss as to how to use new media and social networking.
- Internal morale is compliant but not inspired, you need to light a fire.
- Your organization is siloed, you can’t have the right conversations because of conflicting agendas.
- You are afraid of transparency and what it will unleash.
- You are in start-up mode and think you can wait a while before you deal with this.
Principles and collaborators
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Cheryl Heller |